Speaking and press
One talk, in a few shapes.
I talk to gym owners about one thing: selling transformations without living on sales calls.
As far as I know, I was one of the first in the UK teaching gym owners the sales call, back in 2012.
Then I built the AI to replace it.
01 / Talks
The sales-call-dependent gym
Why you're the bottleneck, and what a sales call really costs a group training gym.
Plus what replaces it.
Asynchronous selling
How gyms sell a transformation programme inside WhatsApp, start to payment, with the questions, the follow-up cadence and the maths on what percentage of leads you can afford to lose.
Why gyms stall at 150 members
Twenty front-end sales a month, fifteen of them stay, and the average stay is ten months.
The plateau, the churn maths, and why it feels like growth has stopped when it hasn't.
Drawn live on a whiteboard.
Keynotes, half-day workshops and podcasts, sized to the room.
Bring a pen, there's maths.
02 / Press kit
Short bio
Chris Brown has spent thirteen years helping gym owners grow, across two businesses: a coaching practice for gym owners and Jenny, the AI setter he built so they could sell transformations without living on sales calls.
Long bio
Chris Brown has worked with gym owners since 2013, across group training, small group, CrossFit and HYROX, after running his own bootcamp and gyms.
In 2012 he was, as far as he knows, among the first in the UK to teach gym owners how to run a sales call.
In 2023 he started building Jenny, an AI setter that qualifies leads, follows up and takes payment in WhatsApp.
She now sits inside a six month programme he runs with ten gyms at a time.
He publishes weekly on YouTube as Chris Brown | Gym Growth and writes an email most days.
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Credit not required.
03 / Booking